Growth and Innovation Strategists




Over half of Fortune 500 companies in 2000 are no longer on the list.  Over one-third have slipped off since the iPhone, just one decade ago.  Data from customers and IoT (Internet of Things) is more available, more accurate, and more easily analyzed than ever before.  This opens new opportunities that, heretofore, did not exist … for you and for your competitors. 

While business success has always been built on the cornerstone of making your customers successful; to succeed in today’s dynamic business environment, it’s also about continually adapting.  Static three year plans fall flat in the context of increasingly complex value chains, competitive dynamics, channel structures and customer interaction.  These forces will disrupt your well-designed business model eventually.

These are the central issues that Cogent Strategy has been addressing since 2002.  

We help companies achieve sustainable growth.